10 New Directions For WWE After Backlash 2016
2. Ditch The Raw PPV Packages
Of course, new directions aren’t exclusive to in-ring matters; there are a couple of new directions that WWE may wish to take in terms of the overall presentation of its brand-exclusive PPVs.
By and large, I think that Backlash did a great job of ushering in the return of single-roster PPVs. However, if we’re being nit-picky here, I can’t help but feel that the show would have been better off refraining from even mentioning Raw’s imminent Clash of Champions PPV that’ll be coming to us in just under two weeks’ time.
I get that the WWE needs to promote its PPVs, but if we’re supposed to buy into this spirit of competition that the Brand Split was meant to engender, wouldn’t it make sense for SmackDown to ignore the Raw PPV altogether? It seems rather counter-intuitive to use their own show to hype up the competition...
Perhaps I’m getting too deep into kayfabe, but it just seems to me like the promotional package that was aired for Clash of Champions devalues the concept of the Brand Split somewhat.