10 New Directions For WWE Champion Roman Reigns
4. A Franchise Expansion
When it comes to new directions, one of the biggest things Roman Reigns must do is expand into the mainstream. That's what being the franchise is all about, becoming the face of the company on every facet.
Right now, Cena is still that guy. He's the one working commercials, television shows, movies, charity events and product endorsements. And he does a hell of a job, but as he's nearly forty years old, it is time to move a younger guy into that spot. Reigns needs to take on more of the duties.
And that's the biggest direction he'll go in the next few months, not necessarily his on screen role, but his off screen work. Movies, chat shows, products, events... his work load is about to increase significantly. How he handles those new directions will be as important as how he handles his wrestling work.