10 Positive Developments In This AWFUL Post-WWE WrestleMania 35 Season

3. The Kevin Owens Heel Turn

Sami Zayn Raw
WWE.com

Daniel Bryan's absence prompted WWE, without a top heel, to turn Kevin Owens heel ahead of Money In The Bank.

Rash and short-sighted, yes, but in KO's immensely talented hands, it does not feel anything close to a diminished return. The naturally witty and physically formidable Owens could still star as a babyface, but his almost immediate betrayal of the New Day felt consistent with a heel character Xavier Woods so perfectly described as an "absolute and complete garbage human". This is what Owens does: he ruthlessly exploits compassion to circle the title picture like the sociopathic prizefighting shark that he is - but he is also, crucially for WWE's presentation, top, top banter.

He put a cast on the leg of Big E's action figure. That's top banter, that is.

Christ, even this feels like a stretch. Randy Orton, surely, would have made for a better first challenger to Kofi's WWE Championship. Orton is so established, at this point, that he wouldn't have needed a single win despite losing at WrestleMania. There was so much fertile narrative ground to explore, too, deep into Randy Orton's attempted 2009 burial. This would have allowed WWE creative to get off on its favoured kink: doing the absolutely bare minimum!

Stupid! Stupid!

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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!