A great wrestling match is something which combines great drama and spectacular athleticism. It's about storytelling done with believable execution and selling. As wrestling fans we know this and lap up classics such as The Undertaker vs Shawn Michaels, but ultimately we have to deal with the astonishing fact that great matches don't actually do much business! Instead, top drawing WWE events are usually linked more to characters and looks. Matches like Shawn Michaels vs Undertaker 2 only do 885,000 PPV buyrates while gimmicks like the The Rock hosting a WrestleMania main event of John Cena vs The Miz do 1,059,000 buys. It's a frustration that WWE fans simply have to live with, the casual fleeting audience is always going to be the one that dictates the show. The reason for this is that WWE know they can always count on real fans money no matter what good or bad they present, whereas casual fan money they have to actively work towards. That means superficial attractions like looks and gimmicks. It's a problem all year round, an athlete like Cesaro is simply never going to be able to match a character like John Cena for ratings pulls.
