10 Really Strange Modern Wrestling Phenomenons

3. The Death Of The Fan

I Don T Feel So Good
WWE.com

As projected by Chris "Mookie" Harrington - who with respect to Dana Brooke is wrestling's preeminent statistician - WWE, by next year, will draw more revenue through corporate streams than via fan income.

What we think has barely mattered over the last few years, what with the inexorable, inexplicable onscreen lurch of Roman Reigns and the borderline extinguishing of red-hot acts Daniel Bryan and Rusev and the temerity they displayed to get over of their own accord. The Network Era secured a static audience willing to put up with artistic tripe, since the only substantial expenditure is patience. The eye-watering TV rights deals struck over recent weeks will only exacerbate this nihilism-generating paradigm shift.

This explains why the company is performing better financially with Roman on top than it did with Hulk Hogan and Steve Austin. In a sense, it doesn't matter who is positioned as talisman. The brand is the draw, if draw is even the applicable word. WWE no longer relies on drawing money, per se, but rather squeezing it from sponsors and broadcasters who could care less about the company's abysmal creative direction.

Content - any content - is king in 2018. That's why no one megastar wears the crown.

Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!