And if you ask good old JR about short-term booking, he'll tell you that it's a bad way for any wrestling company to go about their business. If these heavily-rumoured plans of Ambrose and Reigns facing off in the final of the WWE World Heavyweight Championship tournament do come to fruition, and Reigns goes over as expected, then the pair feud (with Roman undeniably getting the better of the Lunatic Fringe once again), where does Dean go from there? A meaningless mid card feud with Neville? There's no real bonafide faces he could dance with and provide some magic with. The prospects don't look bright for Ambrose if WWE do make the big switch with him. With things as they currently are, he would probably need to bide his time and wait of Seth Rollins to return and make a proper fist of that rivalry once again. Vince McMahon would need to elevate a couple of faces before a potential main event rivalry with Reigns ended, something that isn't east to do in such a relatively short space of time.
