10 Reasons WWE's Audience Has Dropped 20% In 12 Months

We've already touched upon the overexposure of WWE's product, but the specific problem of Raw's excruciatingly long running time really can't be overstated. It does not matter how good it may be (though it often isn't): three hours is simply too much to consume every single week.

Doing anything for three hours is tiring, let alone watching a programme well past its peak, one which is essentially a vehicle to promote the next major show. Even for WWE's hardcore fanbase, it is simply too much. Most first latched on to the product at either of its two boom periods, usually in child or teen-hood. Now, many have adult responsibilities - children, careers, hobbies that don't involve sitting in front of the TV for the best part of the evening. For European viewers, the time difference makes it even less practical.

Aside from turning away those whose time is either precious or better spent, the bloated running time has also forced WWE into a destructive pattern. Producing such a quantity of fresh TV every week is not easy, so the company has gradually drifted into formula. It almost feels like every episode is working from the same template, one storyline indistinguishable from the last save for the participants. Compelling television this does not make.

It all contributes to make Raw feel utterly exhausting. There's a sense of ennui from all parties. Was this consequence worth the additional ad dollars?