10 Secrets Nobody Has Told You About WWE Yet
7. The B-Show Locations Were Nick Khan/Triple H Specials
After years of Vince McMahon's antagnostic booking making memes out of wrestlers working in their hometowns, Triple H appeared to be borrowing from Tony Khan's playbook (itself borrowing from common sense) when he started doing right by wrestlers working in their own locales.
It went beyond nice gestures on TV too - 'The Game' supercharged several B-Show Premium Live Events with talents having their big nights in front of the loudest devotees. Drew McIntyre had all of the UK behind him when he took on Roman Reigns at Clash At The Castle in 2022, circumventing the fact that a Scottish star was working in Wales. Sami Zayn's emotional return to Montreal for Elimination Chamber had people believing he could top Roman Reigns a month before WrestleMania 39, and supplied the perfect destination for Kevin Owens to make a key intervention in the story. Then there was Backlash 2023, arguably WWE's best show of the year, presenting Zelina Vega, Bad Bunny and Damian Priest as three megastars basking in the glory thrust upon them by an electrifying crowd.
Yet, this is more than just well-timed booking from the chief content officer. Nick Khan has used these spectacles to meet and negotiated with local executives around television, licensing and other key deals. The machine has seemingly never been as well-oiled.
That's not the only business being done as well...