10 Signs Your Favourite Wrestler Was Turning Heel

6. Kevin Owens States His Case

Kevin Owens NXT TakeOver R Evolution
WWE

Kevin Owens is a family man.

Over the course of a remarkably and once-thought-impossible WWE run, the trait has served him well as a gutsy babyface with an unending desire to win. It appeared to inform his 2014 arrival on NXT too, before something wicked this way came.

Making his hugely anticipated debut at TakeOver: R Evolution, Owens biliously and believably laid out his process before he'd even swung a punch. Justify what he felt like was a late arrival in the company, fight, and win.

A friendship with Sami Zayn was discussed mostly in passing, but some crack WWE production carefully positioned the 'Underdog From The Underground' as a comparison point for Owens' perceived failure. The seed was impeccably planted for 'KO' to get one of the biggest pops of the night for his show opener against CJ Parker before leaving Full Sail as a loathed heel guilty of a disgusting betrayal.

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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation for nearly 10 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 65,000,000 total downloads. Within the podcasting space, he also co-hosts Benno & Hamflett, In Your House! and Podcast Horseman: The BoJack Horseman Podcast. He has been featured as a wrestling analyst for the Tampa Bay Times, Fightful, POST Wrestling, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has provided in-person coverage of some of the biggest pay-per-views and Premium Live Events in wrestling history, including WrestleMania, Survivor Series, All In & Double Or Nothing in destinations such as New York, New Jersey, Chicago, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live.