10 Signs Your Favourite Wrestler Was Turning Heel
5. CM Punk Cashes In Again
There was nothing inherently heelish about what CM Punk perpetrated at the climax of Extreme Rules 2009. Or not until there was, anyway.
Arriving, Money In The Bank briefcase in hand, following Jeff Hardy's gripping World Heavyweight Championship battle with Edge, the 'Straight Edge Superstar' wasn't exactly pulling off the "heist of the century" in using an opportunity he'd fought hard for earlier that year. But he was leaning in to the fundamentally villainous nature of a cash-in, one year on from doing something similar that didn't really stick as a babyface.
Indeed, the case was being held by burned fingers, and Punk wasn't prepared to suffer fools second time around. Battering a gutsy Hardy and taking few chances in the process, the former Champion reclaimed his prize with a wry, uncompromising smile. Already, he was glorifying his fairly easy shift at the expense of a beloved star, and his devious nature would only show itself further in the weeks to come.