10 Simple Ideas From The Past That Would Save WWE In The Present
3. Keeping Surprise Returns A Surprise
3...2...1. Buzz. [...]
Youthinkyouknowme.
Scream really loudly.
Watch on YouTube at least twice a week for the rest of time.
It's understandably more difficult to keep anything a secret nowadays, owing to social media, but it is never anything less than euphoric when a long-absent superstar's music hits and they appear at the top of the entrance ramp. There's a reason John Cena's 2008 Royal Rumble entrance makes us jump out of our seat in excitement much more than a graphic on-screen telling us that The Big Show will be back on Raw next week.
The Ultimate Warrior saving the Hulkster from certain doom at the hands of Sid Vicious and Papa Shango will last longer in the memory than a Skype chat between Hogan and Michael Cole. Sting’s entrance squawk at Survivor Series 2014, AJ Styles’ 2016 debut, and Ric Flair’s strut down the ramp to inform Vince that they were now business partners are perfect examples of how to do it right.
Just keep it secret, it's so much better that way.