10 Stars WWE Are Booking Perfectly
7. Seth Rollins
On paper, it's perfect. There's still a strange disconnect between Seth Rollins' stellar booking and the reaction to it - though the recent reconciliation angle with Dean Ambrose, the best thing Rollins has sank his teeth into since returning from injury in 2016, is spiking his stock.
It's something of a meta arc - far more clever than what WWE usually trots out. The "rebuild" process isn't (just) a catchphrase with which to sling merch out of warehouses; it's a painstaking process designed to position Rollins as both figure of sympathy and fleshed-out human being. The sudden, contrived nature of his turn compromised it, but it's far easier to buy now than it was when Rollins was suddenly cast into the joke-cracking trademark babyface mould. Rollins is in the midst of redemption.
This is markedly different to the usual black and white world of WWE, in which heroes become villains and lose their entire identity in the process. Rollins is flawed, and freely admits this.
The present tense is crucial. A noble man acknowledges his faults. Rollins is quietly becoming a noble man, and a more over act.