3. Slim Jim Sales Doubled Thanks To Savage
There is no doubt that Randy Savage is one of the most unique individuals in the history of professional wrestling. In the mid-80's there were many larger than life personalities that started to cross over into the mainstream mainly due to the large appeal of Wrestlemania. You would start to see a lot of these wrestlers in commercials, and when you think of Randy Savage and commercials, you think of Slim Jim. The Macho Man commercials for Slim Jim were really the first attempt in advertising for the product that had been in existence for quite some time. The advertising paid off so well for Slim Jim that their sales doubled within the first two years of the campaign. This would later lead to more WWE superstars doing commercials for them such as Edge, Kevin Nash, Bam Bam Bigelow, and The Ultimate Warrior. Check out one of Savage's commercials below: https://www.youtube.com/watch?v=SkkRj1aDNw4