10 Things Everyone Gets Wrong About WWE's Attitude Era

3. The Storytelling Was Awesome

The Undertaker Tajiri
WWE.com

Of all the things WWE fans tend to present an over-exaggerated opinion of, the Attitude Era's creative output is near the top of the list.

The writers did a tremendous job of crafting a show that wanted to tune in to see every week, and the period birthed some truly awesome storylines, many of which remain among the most important in WWE history. Austin vs. McMahon, Rock vs. Austin, the big three-way tag feud: these stories deserve their lofty place in history, but they weren't the norm, and aren't representative of Attitude as a whole.

The period saw Mae Young give birth to a son, the Big Bossman crash Big Show's father's funeral, the same crooked law enforcer feed Al Snow his own dog, and the Hawk suicide angle. It was the mother lode of bad ideas. For every captivating, groundbreaking storyline, there was a smattering of unwatchable dross, and the perception that it represents the pinnacle of pro-wrestling storytelling is as warped as the stories themselves.

By all means, celebrate the legitimately great yarns that WWE spun from 1997 to 2002, but let's stop cherry-picking history. Attitude was as creatively inconsistent as any other era.

Channel Manager
Channel Manager

Andy has been with WhatCulture for eight years and is currently WhatCulture's Wrestling Channel Manager. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.