10 Things That Would Improve WWE Brand Split

5. Cut Back On Unnecessary Pay-Per-Views

The WWE Network makes this point more challenging than it perhaps would be without the subscription service. Now running on their own schedule and not dependent on what external pay-per-view providers want to do, the company can afford to run as many monthly specials as they like.

This has been to the detriment of the product; that should have been abundantly clear since the turn of the year. Less than a full 12 months into the latest brand extension and WWE are already cross-promoting pay-per-views without rhyme or reason.

For example, the recent Payback show (a Raw event) featured a battle for the United States Title between Chris Jericho and Kevin Owens to decide who would make their home on SmackDown. Randy Orton, another blue brand star, was also confusingly booked on the pay-per-view.

This speaks to the issue of over saturation. There are simply too many unnecessary pay-per-views on the calendar, and it's unrealistic to expect consistent quality from the writing team when there are, on average, 2 pay-per-views each month.

Quality over quantity needs to be a priority.