10 Things We Learned From The Backlash Go-Home WWE SmackDown (May 16)
6. (Still?) Coming Soon
In contrast to The New Day's grandstanding featurettes building their impending arrival on SmackDown Live!, Lana's dancing vignettes ahead of her own debut are beginning to wear a little thin.
Furthermore, the persistent 'Coming Soon' tag at the end of each of her performances puts in mind the catastrophic 'Emmalina' rebrand from earlier this year that may have placed a hex on the talented Australian's career.
As evidenced in her limited displays last year, Lana is an unpolished in-ring performer despite showing outstanding poise as Rusev's valet since the pair arrived on the main roster in 2014.
The spliced-together package on this week's broadcast was a 'best bits' collection of the aired sequences so far, which would ordinarily imply that a debut is imminent.
With reports of the 'Ravishing Russian' still diligently putting in time at the Performance Centre and on NXT live events, the delay may be down to a confidence issue management has with Lana joining the talented ranks of the blue brand's thriving women's division.
This of course begs the question as to why the decision was made to separate her from her husband and potentially damage both performers (as they did once before), but the company seem insistent on making her a solo star. For Lana's sake, here's hoping the endless trailers don't hype her beyond her own skillset.