10 Things WWE Did When It Was Huge (And Need To Do Now)
7. Give The Undercard A Reason To Exist Or Send Them Into Nonexistence
With all due respect to Curt Hawkins: why does he exist?
He's a perennial loser there to lie on his back. Ditto the Colons. Ditto The Ascension. WWE is in cost-cutting mode; pyro has been scaled back, Talking Smack sh*tcanned. And yet, Hawkins and his ilk are used, weekly, to stare at the lights in migraine-inducing repetitive squashes, once the preserve of local and far cheaper enhancement talent. Hawkins commands a higher salary than some enthusiastic geek off the street looking for a way in. If WWE insist on employing name performers and giving them nothing to do - why not give them something to do? It's not quite financially bankrupt, but it certainly is creatively.
The year 2000 was arguably the greatest in all of WWE history. Under Chris Kreski's ingenious stewardship, every performer had something to do; even the totally past-it Headbangers - who really weren't very interesting to begin with - participated in ludicrously entertaining funhouse segments over the Hardcore Title. The worst thing about these performers is that they have no logical reason to be there. Nor do their employers. In MMA - the shadow of which looms large over WWE by comparison - if a guy loses constantly, he is removed from the picture, and it makes sense.
Why wouldn't that happen? He's a recorded loser - calculably irrelevant.