10 Things WWE Don't Want You To Know About Bullet Club
3. Mega Bucks
Any shoot interview with an 1980s wrestler signed away from the territories by Vince McMahon's empiric WWE vision will feature a brief anecdote from the performer talking about excited McMahon was to merchandise the living sh*t out of their image and make both man and machine an awful lot of money. Whilst not completely unheard of, the market had never been blitzed in such a fashion with action figures, posters, t-shirts and just about anything else you could slap Hulk Hogan's gurning fizzog on.
However, few had quite the commercial midas touch from outside the safe confines of the WWE system. Mick Foley was at one point wrestling's most influential author, but Tietam Brown and Scooter failed to trouble the New York Times Bestseller Lists, in-part due to the lack of persistent references to the tomes on television.
Alongside the Hot Topic deal, The Young Bucks are the shrewdest salesmen in professional wrestling. Managing to promote and sell 'Cease & Desist' shirts within days of WWE's legal manoeuvring was perhaps the finest exhibition of how exquisitely attuned the pair are to their fanbase and the wrestling audience at large. They're not shy in admitting how lucrative their endless swag churn has been either, and why would they be? At this point, WWE need Matt and Nick Jackson more than the brothers need them.