10 Things WWE Don't Want You To Know About Bullet Club
4. Hot Stuff
It cannot be underestimated just how big a deal it is that US clothing giant have elected to sell (and heavily promote) Bullet Club branded attire. It is a relationship between gimmick and point-of-sale not experienced since Stone Cold Steve Austin shirts became the items to sport at the very height of the Attitude Era. The logo, ethos and style has surpassed its own existence in wrestling, becoming a fashion staple people want to be seen to be a part of.
With 642 locations across the country, the store's reach affords the branding an audience far beyond the typical wrestling fan. Furthermore, it establishes Bullet Club, the various members that adorn the apparel and New Japan Pro Wrestling in general as uniquely placed beyond the rank and file's gaudy gear available on WWEshop.com.
'Biz Cliz' !*$% subsequently strengthens itself away from the industry, with high street dominance the latest previously unchartered territory stomped through by the dynamic group.