10 Things WWE Regrets About Backlash

1. Strapping Jinder Mahal In 2017

John Cena Backlash
WWE.com

Has a WWE pay-per-view ever been more appropriately named?

This marked a tipping point for many long-suffering WWE fans. Jinder Mahal wasn't merely a thoroughly mundane worker by modern standards. He wasn't just playing a covert foreign menace role lost to time. He wasn't just Jinder Mahal.

He was an enhancement talent a few weeks before he inexplicably found himself in WWE Title contention. This was WWE at its most craven and artless, and they didn't credit you with the intelligence to obscure it. They didn't wait. They didn't build. They didn't immerse. They rushed from the finance meeting that informed this decision directly into the creative meeting, and if anybody questioned the decision - they didn't - they'd have been met with a "F*ck you, what else are they going to watch?"

Jinder Mahal didn't know his own finish, and neither did WWE; they mustn't have costed this woefully transparent quest, because as it turned out, Mahal wasn't a draw in India, and in 2017 broadband speeds were too erratic to effectively stream his pay-per-view matches that were available as part of the existing TV deal, anyway.

All WWE had to show for this disastrous decision was a 1995-style attendance in the one show that went ahead - and a jaded, insulted domestic audience tired of the bullsh*t.

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Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!