10 Times Long-Term WWE Booking Paid Off

Perhaps, we could have done without the sequel - but there's no denying that the original Cena V. Rock encounter generated some serious buzz. And a big part of the reason it did was how meticulously WWE mapped out their feud.

You always suspected The Great One - a guest host at WrestleMania XXVII - would somehow become involved in Cena's main event WWE Championship match with The Miz, and he did - but the score wasn't settled on the night.

Instead, they agreed (like gentlemen) to set aside their differences for a full twelve months - until WrestleMania XXVIII, where they would finally lock horns in a "once-in-a-lifetime" clash.

And the anticipation that slowly gathered pace in the meantime was what, ultimately, made the encounter so memorable.