10 Times WWE Actually Worked With Other Companies

1. OVW/HWA/UPW/IWA Puerto Rico/Memphis/Deep South Wrestling (1999-2008)

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WWE Network

By the time WWE had overtaken WCW in the late-1990s, it looked as if the trick to winning wrestling wars was to make your product so hot that every wrestler simply had to work there.

Growth happened more gradually than neatly-packaged DVD documentaries would care to reminisce on, of course. Jim Ross was expert in his role as scout, mentor and talent relations tsar, boasting a host of names - including both Stone Cold Steve Austin and The Rock - that became household names or significant stars under his careful watch.

But as the need for content and growth increased, so too did the company's thirst for hungry young talent. Back when the Performance Center was just a ring in a warehouse and Tom Prichard, WWE set up a number of working relationships with pre-existing and specially selected independent companies that could act as farms for new talents or two-way feeders for various talent that may not have been TV regulars.

Ultimately, the process crumbled under the weight of Vince McMahon's impatience - ties were severed with virtually every group by the mid-2000s, and the ones that remained were either managed horribly (Deep South Wrestling) or meddled-with to the point of failure (Ohio Valley Wrestling).

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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett