10 Times WWE Directly Insulted Your Intelligence

On this week's Monday Night Raw, Seth Rollins borrowed a 20-year-old Mick Foley trick when he utilised a forklift to defeat Erick Rowan in a Falls Count Anywhere match designed to highlight the potential chaos of his upcoming clash with The Fiend at Crown Jewel.

Within the body of the match pretty smart from the 'Beastslayer'. His attempt to polish off the former Wyatt Family member with a stomp on the announce table earlier on had failed, so he adjusted his strategy to go from trying to knock the giant out to simply subduing him. Seth, for a much-needed f*cking change, didn't look stupid.

It shouldn't have been such a shock to the system, but WWE requires most of the roster to be pigsh*t thick in order to make sense of their surroundings on any given week. On the very same show, Rusev grinned with delight as Lana strolled to the ring for their "Divorce Court" segment, then took two shots to the plums from her new beau Bobby Lashley after being revealed as a sex addict. If his bedroom preferences wouldn't already inform that wearing a cup would have been wise, the fact that he'd been mates with ballshot empresario Shinsuke Nakamura this year should have been enough to make him wary of blows from below.

But most of the roster really are pigsh*t thick - and it'd be a great deal easier if we all were too...

It may have been beaten to death as much as The Fiend himself on that fateful evening, but WWE's attempt to wriggle free from the post-Hell In A Cell 2019 criticism they received bordered on pathetic.

Booking the match to take advantage of the hype without remotely thinking of a suitable finish, the company instead decided to not bother delivering one when Bray Wyatt's terrifying new creation found himself within touching distance of the Universal Title.

Ending the Cell main event by unclear stoppage for the second year in a row, WWE irreversibly damaged the men in the match, but absurdly aimed to salvage the aura of Champion and Challenger by throwing the referee under the bus days later. It was his decision, not a booking one.

As attempts to keep kayfabe go, it was utterly crap - the response was only required because fans felt rightly ripped off by not being given an actual ending, not because the people in the ring followed all their instructions. The fire hadn't stopped blazing days removed from the event, but this idiotic announcement poured petrol on it all the same. All to pass a buck.

And speaking of...