10 Times WWE Embarrassed Their Own Stars
2. Spirit Squad
The Spirit Squad's eponymous quintessence was quickly evaporated when over-the-hill D-Generation X pranksters Shawn Michaels and Triple H literally shoved them in a box and sent them packing to OVW at the tail-end of 2006.
The skit benefited precisely nobody within WWE, with the possible exception of the protagonists, and was simply another manifestation of a backwards system which saw the company condition their fans to expect nothing from the John Laurinaitis-led developmental. OVW was a star-making machine in reverse, and by teaching the audience it was a mediocrity factory, few would blame them when the chaff rose to the top.
When the troupe's Kenny reappeared on TV repackaged as Kenny Dykstra, the stink of his previous run lingered; it was simply impossible for anybody to care, and nobody did. Years later, Triple H would re-contextualise himself as WWE's saviour, spearheading NXT in a philosophical new direction. In reality, he was fixing a problem he'd helped create.