Forgive me for using one of those hated WWE corporate buzzword, but in this case synergy truly does apply to what WWE should be trying to accomplish with NXT and the Hall of Fame. It stands to reason that a large portion of visitors to the venue will be older fans, possibly bringing their children with them. Some of them may no longer be following the current product and the goal should always be to hook those people back in. WWE has a good thing going with their developmental territory, based right there in Orlando just a few miles down the road from the Universal location. Use the common ground to build interest in lapsed fans by giving them a chance to see the stars of tomorrow in action, whether through a special NXT section of the facility or just screens playing throughout the venue. It would also be a nice touch to have NXT events take place at the Hall of Fame. You could have contract signings for big matches that are open to the public, press conferences regarding upcoming events or free agent acquisitions or just regularly scheduled promotional appearances. Take advantage of the proximity and work toward making Orlando a one-stop show for all WWE fans, new and old.
Brad Hamilton is a writer, musician and marketer/social media manager from Atlanta, Georgia. He's an undefeated freestyle rap battle champion, spends too little time being productive and defines himself as the literary version of Brock Lesnar.
