Throughout the 1990s, WWF and WCW competed in a vicious head-to-head battle that became known as The Monday Night War, which WWF eventually won when Time Warner merged with AOL. The new executives wanted nothing to do with WCW or wrestling, so they sold it to the one man who would take it, Vincent Kennedy McMahon. Over the next ten years, WWE would systematically disparage or discredit anything that was related to WCW. Wrestlers like Diamond Dallas Page who were megastars in their home promotion, were laughable shadows of their former selves after crossing over to WWE and never reached the heights they did while in WCW. When the WWE Network was launched, they ran into a problem because a good chunk of the content they offer is WCW pay-per-views and episodes on Monday Nitro. WWE has had to do a sharp about-face and begin praising WCW for its best qualities, in order to make the Network more attractive to potential buyers. The same problem goes for Sting, because if WWE have spent ten years disparaging the company he was synonymous with, why should people care about him? The rebuilding of WCWs credibility in the eyes of the modern wrestling fan is going to be a long road, and its quite possible WWE dont have enough time to get it done.
