10 Ways WWE Are Destroying Their Own Roster

8. Failing To Capitalise On Hot Stars

Rusev SmackDown
WWE.com

Though they face tough competition from the likes of AJ Styles and Shinsuke Nakamura, Rusev Day might be SmackDown's most popular act at the moment. 'The Bulgarian Brute' and Aiden English are hotter than ever before, and their chants dominate every single show, but what are they doing? Farting around on the midcard, taking pinfalls to the likes of Breezango and The New Day.

This isn't the first time WWE have failed to capitalise on a surge in popularity, but it's maddening regardless. People adore these guys, and they want to root for them at the top of the card. Keeping them stuck in the middle tiers means their overness is only going to cool off, and Rusev Day will soon go the way of Damien Mizdow, Zack Ryder, and Dolph Ziggler.

Rusev is more than good enough to play a main event role, but he's a peripheral character, and that's entirely on WWE. Not only are they failing to make the most of an extremely popular asset, but they're stopping him from reaching his full potential, and there's no defence for that on SmackDown's thin roster.

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Channel Manager

Andy has been with WhatCulture for eight years and is currently WhatCulture's Wrestling Channel Manager. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.