10 Ways WWE Can Finally Get Their Audience Back

2. Try Not To Be Incredibly Stupid

Big E
WWE.com

This one is difficult because stupid people, being stupid, don't realise that they are stupid - and there are a lot of stupid people in the halls of WWE, from the dusty autocrat at the helm to the hack TV writers sh*t-scared of him.

A lot of times, when a show becomes stupid - when characters make dumb decisions for the convenience of the plot, when canonical events are retconned because they are no longer convenient etc. - fans say "That's stupid" and simply stop watching.

In the case of WWE, it's a wonder this viewership decline only really became pronounced in 2015.

Booking grown adult woman Charlotte Flair to have an inability to tell the time was incredibly stupid. This is a multi-time World Champion who, in canon, is effectively the third-best singles performer they've ever had. In canon. You know how much importance they place upon multiple title wins.

And she can't tell the time.

Imagine Steve Austin, Hulk Hogan, Mitsuharu Misawa, Shinya Hashimoto - any tippy-top wrestler a promotion wanted its fans to take seriously - losing a Beat The Clock challenge match because "Eeeeh I didn't notice the bloody time, where has today gone?!"

Try not to be this dumb for at least...

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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!