10 Ways WWE Has Made Twitter As Important As RAW
3. Gauging Their Audience
One of the biggest complaints that many fans have about WWE today is that the company does not listen to its audience.
For years now, the majority of fans that have attended Raw, SmackDown, and pay-per-views have shown their displeasure over certain WWE superstars, while other talents have been consistently supported by these shows' live audiences. In previous times, WWE would use these live crowds, especially in WWE's hometown of New York City, as a primary way to gauge their product and whether or not they're connecting with and entertaining the audience.
WWE would also gauge their audience's satisfaction by ticket sales, pay-per-view buyrates, and quarterly hour television ratings breakdowns.
Today, WWE still uses these tactics, but they also rely on Twitter to gauge their audience. WWE relies on their Twitter followers and feedback generated via social media to gauge customer satisfaction. It's a quick way for WWE to get some instant feedback and market research rather than having to wait for weekly, monthly, or quarterly reports.
There's no guarantee that the feedback is legitimate or that it even comes from consumers that might be spending their money on WWE's products, but the company places an importance on it nonetheless.