10 Ways WWE Is Better Than AEW
4. Online Content Integration...
...sounds like w*nky corporate speak from a w*nky corporate company about w*nky corporate things, but WWE is all of those things with all of the perks. Including, in this case, more synergy between television and online output.
With Dark, Dark: Elevation and Road To... (and to a lesser extent now, Being The Elite and Sammy Guevara's Vlog), AEW utilises YouTube to try and add flavour and colour to programmes that otherwise have to find space on the three hours available with Rampage and Dynamite. It's a matter of careful integration, but it's not all that successful. The women's division plays out to silence all-too-often due to under-exposure, and an increasing lack of care is showing up in how the recent ROH contests (Dalton Castle and Jonathan Gresham were left to rot before a recent Battle Of The Belts special) are presented beyond Excalibur going at 1.5x speed at the desk.
WWE have way, way too many recaps on their shows but the reason they came to exist in the first place was to make every feud, motivation and character explicitly clear for the last person in the room. The perfect compromise exists somewhere between the two sides, but it's an area where All Elite are falling short.