10 Worst Wrestling Matches With The BEST Builds
9. Adam Cole Vs. Chris Jericho
When: AEW Double Or Nothing 2023
This is a super-recent example of frankly sh*te payoff to a story that rumbled along quite nicely on TV. Both Chris Jericho and Adam Cole played their roles to the hilt on episodes of Dynamite and Rampage - the latter 'C' show even included a thumping pull apart hockey-style fight that you needed to see.
Throughout, Cole played the fiery babyface who couldn't be stopped with aplomb, and Jericho knew exactly when to act like a coward. ECW original Sabu even dropped by as Cole's insurance policy against the JAS. It was wrestling 101, but then the bell sounded at Double Or Nothing and things fell apart.
It was a total bummer, to be honest.
Jericho and Cole worked a painfully slow 'Unsanctioned Match' that barely made use of Sabu's AEW arrival or thrilled fans at all. The 19-minute clanger sucked, and might actually be one of the worst All Elite pay-per-view matches ever. They couldn't match the hefty build come PPV time.