10 Worst Wrestling Matches With The BEST Builds

9. Adam Cole Vs. Chris Jericho

Batista Ric Flair Triple H
AEW

When: AEW Double Or Nothing 2023

This is a super-recent example of frankly sh*te payoff to a story that rumbled along quite nicely on TV. Both Chris Jericho and Adam Cole played their roles to the hilt on episodes of Dynamite and Rampage - the latter 'C' show even included a thumping pull apart hockey-style fight that you needed to see.

Throughout, Cole played the fiery babyface who couldn't be stopped with aplomb, and Jericho knew exactly when to act like a coward. ECW original Sabu even dropped by as Cole's insurance policy against the JAS. It was wrestling 101, but then the bell sounded at Double Or Nothing and things fell apart.

It was a total bummer, to be honest.

Jericho and Cole worked a painfully slow 'Unsanctioned Match' that barely made use of Sabu's AEW arrival or thrilled fans at all. The 19-minute clanger sucked, and might actually be one of the worst All Elite pay-per-view matches ever. They couldn't match the hefty build come PPV time.

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Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.