10 Wrestlers You Didn't Know Were HUGELY Influential

3. Jerry Lawler

Taz ECW
WWE.com

You may think that Jerry Lawler's influence over the business has receded somewhat.

There's an obvious counter-argument joke here, in that it's still swarming with creeps, but artistically, few borrow from Lawler's in-ring. He was a master at the worked punch, a move that has been almost entirely abandoned as most modern wrestlers throw strikes - chops, forearms, kicks - informed by the Japanese scene's vast influence over the 21st century.

Stylistically, Lawler's DNA is not hard-coded into modern wrestling - but his stunning interloper gimmick in ECW still drives some of the cooler moments in today's landscape. The idea of an entitled, smug outsider who doesn't belong was a blindingly effective form of heel heat, and his "...'cause there's nothing in it but sh*t!" line was one of the better soundbites in a '90s scene teeming with great unscripted promo work.

Matt Cardona tweaked the interloper bit to career-reviving effect; as the through-and-trough WWE guy being "hardcore" in GCW, almost frightened to tap Nick Gage with a light tube, he was priceless. In a less specific way, even something like the Jericho Appreciation Society, a group of sports entertainers threatening to ruin the sanctity of the wrestling promotion, was rooted in the idea of an unwanted presence lording their apparent superiority over a more "real graps" entity.

Lawler's collaboration with the WWF in '93, 'McMemphis', was an earlier inter-promotional rivalry than the seismic events that redefined wrestling a couple of years later.

 
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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!