10 WWE Champions Who Didn't Draw
7. The Undertaker
Make no mistake - The Undertaker is a draw. From SummerSlam 1998 to WrestleMania 32, The Phenom has been part of central matches at some of the most successful shows in company history. However, most of his best-remembered matches have something in common - they weren't for the WWE Championship.
In 1997, Shawn Michaels vacated the title because he didn't want to drop it to Bret Hart. That led the company to put the belt on Sycho Sid, who dropped it to The Undertaker at WrestleMania 13. That show was the least-bought WrestleMania of all time, and subsequent PPV shows with Undertaker on top also drew poorly. TV ratings weren't any better - the company was in the middle of an 83-week-long thrashing at the hands of Monday Nitro, and only segments featuring Bret Hart and Steve Austin could compete.
Undertaker amassed many title reigns during the course of his career, but this was the only one that lasted more than a couple of months. The company clearly didn't want to take any more chances.