10 WWE Champions Who Didn't Draw
8. The Miz
The Miz spent 2009 and 2010 improving his ring work, so when he finally captured the WWE Championship from Randy Orton, it was seen as a logical progression of his character arc. Unfortunately, he would soon emerge as one of the worst-booked WWE Champions in history, and that lack of credibility hurt his drawing power immensely.
As WWE Champion, Miz feuded with Randy Orton, Jerry Lawler, and John Cena. His programs with the latter two drew PPV numbers that were lower than shows from previous years, and while his WrestleMania main event with John Cena was a success, that was due primarily to the return of The Rock. Rock versus Cena became the hot story, and Miz was merely an afterthought.
Post-WrestleMania, Miz only got one more shot at the main event. At Extreme Rules, he, John Morrison, and John Cena battled in a triple threat cage match, with Cena capturing the WWE Championship. After that, Miz would never reign as WWE Champion again.