10 WWE Gimmicks That Seriously Took The Piss
7. The Artist Formerly Known As Goldust
Yet more things Vince McMahon doesn't understand and thus has to mock from a place of insecurity, we go to The Artist Formerly Known As Goldust and the Chairman's lame stab at the art world.
The gradual transformation of the original Goldust character from androgynous heel to second generation father and husband babyface was largely in keeping with 1997's attempt to blend reality into a product that had for years been accused of going to cartoonish. When Dustin Runnels ditched the old togs for multi-coloured ones every week, he looked like about six different Dr Seuss books had thrown up on him at once.
There was so much going on yet so little to grab onto. Sometime's he'd dress like a rival. Sometimes he'd dress like a baby. Sometimes his wig was green instead of purple instead of red instead of blue. It wasn't even a midlife crisis, despite an on-screen split penned with Marlena to free him up for the magnificently serpentine arms of Luna Vachon.
Much like poor Natalya, this was all fart and no sh*te. Well, it was sh*te, but there was nothing firm underneath The Artist's facade.