10 WWE Stars More Interesting On Social Media Than TV
8. Zack Ryder
Shock and indeed horror.
Anyone who has paid attention to WWE's relationship with social media over the years will already know that Zack Ryder is one of the most engaging online stars on the roster. In many ways, Ryder set the blueprint for others to follow by developing his own YouTube show and generating a massive 2.27 million followers on Twitter (and 1.2 million on Instagram).
How did he do this? Well, Zack came across as a real person who wasn't just playing a character on a TV show scared of breaking the fourth wall. Via social media, Ryder embraces his love of pro wrestling history, theme parks and being happy. That's appealing to people, because it's an attractive trait.
Ryder, who rarely appears on top-level programming these days, is still well aware of how to get himself over even when WWE's decision-makers forget about him. Honestly, go and follow him right now on Instagram and thank us later for brightening up your feed.