10 WWE Stars Who Desperately Need To Be Repackaged

2. Rusev

It was just over two years ago when Rusev rode into WrestleMania on a freaking tank and took on the biggest full-time star in the company. Now he’s a guy that can be beaten by The Big show with ease. He’s currently out with an injury, but hopefully, WWE is up for taking a new approach with his character when he returns...whenever that actually happens.

WWE can’t have it both ways. You can’t push Rusev and Lana as this evil foreign couple, and then continually plug them on Total Divas, where they come off as likeable and funny. Besides that, Jinder Mahal (a former lackey to Rusev) is the newest, latest guy to hate America (Kevin Owens suddenly does too as well), so the best shot to get Rusev over again is probably to push him as a face upon his return.

The man has a quick wit, so the company may as well take advantage of it. WWE instead casts him as more of a cartoonish ‘80s villain than an actual human being. They could (and should) probably cut back on that a bit.

Basically, let him be who he is. He’s a guy from Bulgaria, but that doesn’t have to everything. He’s a talented wrestler with a beautiful wife (who sadly seems to be repackaged into Lanalina), but his days as an ineffective goon should be gone. He’s already got some new hair, now give him some new music, some new trunks and perhaps a new start on SmackDown.