10 WWE Storylines That Were Only Good For One Moment

3. Diesel Vs King Mabel

British Bulldog Diesel Mabel
WWE

The British Bulldog's 1995 heel turn ultimately wasn't the answer to Vince McMahon's financial woes any more than King Mabel or faltering WWE Champion Diesel, but the evil scheme that brought about Davey Boy Smith's switch was the lone highlight of a rotten SummerSlam programme.

Considered the nadir of 'Big Daddy Cool' box office-tanking year, the Mabel idea was sound only in McMahon's mind because the Men On A Mission man was so physically immense. A limited tag team wrestler winning King Of The Ring to get the title shot at the August showpiece was always going to struggle, and when it did, the company elected to flip the Bulldog to try and build heat for for Diesel's next feud as well as give the impression that he might lose this one.

It was artful to a point too - SummerSlam brought about questions of Lex Luger's allegiances due to his pre-existing tag team with Smith. That question was answered at the pay-per-view when he fought off an interfering Sir Mo on Diesel's behalf, but it'd be his last act in the angle before his shocking to jump to WCW just weeks later.

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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. Within the podcasting space, he also co-hosts Benno & Hamflett, In Your House! and Podcast Horseman: The BoJack Horseman Podcast. He has been featured as a wrestling analyst for the Tampa Bay Times, Fightful, POST Wrestling, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett