10 WWE Superstars Held Back By Scripted Promos
4. Dolph Ziggler
As it relates to natural heels, one look at the Kent State standout and it's clear that is exactly what Dolph Ziggler is. The key word being natural.
Dolph's portrayal of a fast-talking, smart-mouthed, cocky yet capable show-stealer really began on Zack Ryder's YouTube show, Z!: True Long Island Story. Ziggler's charisma jumped off the screen and he became one of the most entertaining aspects of every episode in 2012.
The arrogant swagger displayed on Ryder's internet show even lead Dolph to host his own YouTube program called WWE Download. Ziggler was more of a likeable smart-ass on WWE Download, but his delivery and overall performance made a whole host of people aware of the Show-Off for reasons other than just his incredible bumping.
As a talent forced to rely on scriptwriters and bad creative, Ziggler's career has been disappointing. His recent heel turn is proof that a heel/face turn by itself is not enough to captivate audiences, unless you have a story behind it and plans in front of it.
Dolph's done plenty of improv in his off-time and if WWE wants to make the most out of this still-young-enough stud, relying on his own creative skills might be the way to go.