10 WWE Wrestlers Who Benefited Most From Turning Heel

AJ Styles went from face to heel and back to face again all in the space of a year, and having worn title gold both as good guy and bad, it's difficult to make a case for him being better in one guise than the other.

But turning heel midway through 2016, if nothing else, allowed him to become the antagonist of John Cena, the feud that ultimately elevated him from internet indie darling, who - according to Vince McMahon - merely got lucky by getting such a big reaction at the Royal Rumble - to one of WWE's go-to guys.

The 'Phenomenal One's undeniable talent likely would have seen him reach those heights whatever path he took, but he might not have got there so quickly had he remained squeaky clean.