11 Implications Of WWE's Brand Extension 2016

1. The Sluggish Product Must Be Reinvigorated

wwe brand extension
WWE Network

More so than anything else, the newly-announced brand split should, nay, must breathe new life into the sluggish and struggling WWE product. The company will now be producing five hours of live professional wrestling every week, and if improvements aren't seen on both shows this is going to soon become too much for even the most dedicated of fanbases.

Splitting the roster in two instantly provides freshness to the product, but it is up to the writers and the performers to not dwell on this initial good-will. It is a chance to truly liven up the WWE Universe, to give it the kick in the gonads that it needs and create a new atmosphere around the leader in sports entertainment.

Give us reasons to care about your stars and we will care, give us reasons to invest in matches and feuds and we will lap it up like particularly gullible children at Christmas. The WWE Brand Extension can act as something of a fresh start for the company, one it can't afford to mess up.

Contributor
Contributor

Born in the middle of Wales in the middle of the 1980's, John can't quite remember when he started watching wrestling but he has a terrible feeling that Dino Bravo was involved. Now living in Prague, John spends most of his time trying to work out how Tomohiro Ishii still stands upright. His favourite wrestler of all time is Dean Malenko, but really it is Repo Man. He is the author of 'An Illustrated History of Slavic Misery', the best book about the Slavic people that you haven't yet read. You can get that and others from www.poshlostbooks.com.