11 Mentalities That Are Killing WWE

2. If John Cena Loses, WWE Loses Everything

WWE have dug themselves into a hole with how they€™ve booked John Cena over the last number of years, and how they continue to present him. Basically, Cena doesn€™t lose clean€ever. He always €˜overcomes the odds€™, and only loses matches via disqualification or no-contest or via some other imbalanced means. The mentality behind this is that the WWE€™s top brass are blinded by the notion that if Cena were to ever look weak or lose in a clean fashion, their merchandise empire would fall, fans would lose interest, and children would no longer have a hero to believe in. A prime example of this would be in his Royal Rumble Triple Threat Match with Brock Lesnar and Seth Rollins. Rollins was the one taking the pin instead of Cena, which made Rollins look like a weak challenger. There€™s a reason that fans have begun using the expression, €˜Cena win, LOL€™, to describe his upcoming matches. It€™s a never-ending circle of predictability and repetition. This creates a huge problem with how Cena€™s feuds are presented. No one believes that John Cena will lose in a clean match because of this philosophy, making his matches wholly predictable, which turns away potential viewers. Moreover, if Cena is placed in a feud with a rising star, WWE would rather follow this formula and have Cena win than use Cena€™s enormous star power to help make a bigger star out of his opponent. This destructive philosophy is one of the reasons why the roster is so €˜thin€™; Cena almost always wins, even against unfair competition, making everyone else look weak by comparison. If WWE want to build new stars for a future where Cena is absent (because he will eventually retire like everyone else), then the WWE€™s top brass need to re-evaluate how their top star is being used. He should be helping the stars of tomorrow, not destroying them.