Perhaps the strain between WWE and Sting isn't even connected to what is happening on television, maybe it is more of a business issue. They invested significant money in him this year, with several marketing and merchandising projects. T-shirts, masks, DVD productions, you name it, they made it. But there's a question mark over whether those sales have performed as strongly as WWE would have hoped. Sting merchandise was always big for WCW and TNA, but WWE's productions have been a little on the boring side. The DVD documentary was very good, but in the face of the WWE Network, those sorts of investments aren't as worthy as they once were. The whole world knows it will be on the Network in six months time.
