Ryback falls into the category of performer who is almost there but perhaps just needs a creative injection. While his ring work continues to struggle at times, his popularity with the paying audience can't be denied. Vince McMahon is likely to take a lot of encouragement from the positive reactions, particularly as Ryback is the big guy who is more in the traditional WWE mould. A Money In The Bank briefcase run could be viewed as the testing ground to see just how far the brawler can go. It would be an experimental run, a little like when they put the briefcase on Damien Sandow. If it fails, they can move on, if it works then Ryback could go the whole way. There's definitely something there, just look at the monstrous reactions he had in late 2012 and more recently. Maybe MITB will be the start of a bigger career push.
