10. No Heels, No Faces, Just Conflict
The big early criticism of this feud for SummerSlam is that kills Lesnar as a hot babyface. That concern is absolutely valid, but it looks as if WWE's logic is that traditional heel / face roles don't matter here. The idea is that the match is over based on conflict alone. When you stop to think about it, that's how most major UFC or boxing matches are sold. There's not often a heel / face dynamic in those products, they get over based off of the conflict in fighting for supremacy. That can and should work for WWE with Taker Lesnar. Neither of them needs to go heel. Their match can instead be sold on the vengeance of the streak and Brock's anger over Battleground. The fight itself will be marketed as a straight up war to see who is the toughest man. That conflict is all they need to tell their story. You only need to look toward Michaels Vs Taker in 2009 and 2010 to see this type of feud can work. That said, Taker's low blow at Battleground was heelish and no doubt Lesnar will get some shots fired along the way. But ultimately, like the HBK Taker feud, both can come out of it as faces still.