12 WWE Criticisms That Make No Damn Sense

4. "WWE Is Ruining Seth Rollins"

Somewhere along the line, wrestling fans forgot what it means to be a heel in wrestling. Years of watching Triple H destroy opposition, becoming the prototype for the strong, badass and dominant heel clouding their vision. They forgot that as great as Ric Flair and The Four Horsemen were, they lost more than they won because, at the end of the day, the industry is based on good overcoming evil. It is that forgetfulness that has fueled the criticisms directed at WWE for their use of world champion, and lead heel, Seth Rollins. "Why are they booking him so weakly? Why is he losing so often? Why is he so cowardly?" The answer to all of them is "because he's a bad guy." Heels are supposed to be hated and one way to make them that way is to have them lose in non-title matches so that when they cheat to win championship bouts, it enrages fans and makes them way to pay their hard-earned money to see the villain beaten. It is effective storytelling. While some may point to the success that Brock Lesnar had during his most recent championship reign as a heel, rolling over the competition, he is a completely different animal than Rollins. He is a freakish athlete and wrecking ball that SHOULD be booked like that. Rollins is a sneaky heel who relies on The Authority to ensure he leaves with his gold. Thus, when he cheats to win after weeks of losing on his own, it fits the story being told. Not every heel needs to or should be booked like a world-class ass kicker. A heel who stabbed his friends in the back is exactly the type of coward that the Rollins villain is.