15 MORE Failed Experiments From WWE Developmental
1. Liv Morgan
A true Performance Center/WWE success story, Liv Morgan has never wrestled a single match outside the auspices of the market leader, never had an independent run, and spent several years figuring out how to take herself from the creative outhouse to penthouse. Subsequently, she has on her resumé an NXT stint that isn't particularly covered in glory.
Working originally by real name Gionna Daddio, she eventually landed on the name she'd take to the top, but branding was realistically the least of her concerns during a tricky time to be paving her way.
Emerging from a rebuilding phase for the black-and-gold brand following the loss of the likes of The Four Horsewomen and Asuka, Morgan's babyface New Jersey character had two key problems despite the connection she was able to forge with the Full Sail regulars. Her matches weren't of the standard expected thanks to those that had come before her, and her character felt too close to that of Carmella, another NXT alumni that had been beloved in Orlando before getting the main roster call.
The ceiling and standards were thus extremely low, and ultimately but Morgan plugged away without any key storylines until WWE's Riott Squad idea brought her and Sarah Logan to Raw in December 2017 just in time for the women's division's biggest ever year.