This moment stands out as one during which WCW management badly misread their own audience. In the Summer of 1999, the rapper 'Master P' brought his 'No Limit Soldiers' to WCW TV. Teaming up with the 'Filthy Animals' faction that included the likes of Konnan and Rey Mysterio, the musician was supposed to appeal to a hip and young demographic. Instead, all it did was turn a heel stable into a babyface one. The 'West Texas Rednecks' started poking fun at the musical style employed by Master P, penning their own little song in the process. Known as 'Rap Is Crap', the tune became pretty popular with WCW's predominantly Southern fan base. This wasn't what the company had in mind, and they stopped the angle because of this. 'Rap Is Crap' went on to have air play on several radio stations across North America, and earned a little infamy as a result. The likes of Curt Hennig and Barry Windham were far more established and popular with WCW fans than Master P, but that wasn't what those writing the storylines had wanted. Instead of capitalising on the moderate success of the song, WCW tried to cover it up.
Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.
