20 Years Later... 10 Reasons Vince McMahon Was STILL RIGHT To Screw Bret Hart

6. (New) New Generation

bret harrt
WWE Network

Bret Hart's April 1997 heel turn was arguably the key moment in orchestrating a radical shift for WWE that was eventually packaged as 'Attitude'. His WrestleMania 13 contest with Stone Cold Steve Austin was a transcendent thing of beauty, flipping both performer's scripts and triggering a revived programme that would irreversibly elevate 'The Rattlesnake' to the upper echelon.

Despite spilt blood and bruising weapon assaults, the match never strayed from the art form of pro wrestling. Unfortunately for the morally conservative 'Hitman', the company employed similar methods with increasingly less tact as the year progressed, widening a disconnect between the sexed up violence of his legendary battle and actual storylines and contests that required it.

Conversely, rival top dog Shawn Michaels actively courted the controversy. Austin had the audience wrapped around his middle finger. Even The Undertaker got embroiled in drama hitherto unseen from 'The Deadman'. Ethically, Bret was an odd man out in a company that desperately required philosophical solidarity.

Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett