30. "Sheamus 5:15 Says I Just Kicked Yer Arse"
As much as it pains me to admit it, considering my hatred for the decision to put the strap on Sheamus (rather than risk turning Reigns or Ambrose heel) - the Celtic Warrior is doing a pretty good initial job as heel champion. Fantastic lines such as these can only help his cause. They're deliberately cheesy, something Sheamus appears to be fully aware of, given his completely over-the-top delivery. As sacrilegious as it is to bestow a spin-off of Austin's infamous catchphrase on a champion as underwhelming as the Irishman, it seemed to generate heat very well - and is memorable enough to become a long term catchphrase. Fair play to Sheamus and the booking team this week; they went completely overboard with the smarmy heel champion shtick, and it actually worked for once.